USTA Names Kevin Flaherty Chief Financial Officer

Kevin Flaherty (photo: USTA)

PURCHASE, N.Y., May 17, 2024 (USTA Press Release)

The USTA announced that Kevin Flaherty has been named the USTA’s Chief Financial Officer. This position will report to Lew Sherr, the USTA’s CEO and Executive Director.

Flaherty will be responsible for leading the financial management strategy for the USTA and will be instrumental in developing and executing financial and operational strategies, metrics and control systems to optimize the organization’s assets and promote the growth of tennis at every level. Flaherty will play a pivotal role within the organization, working closely with the other members of the executive leadership team and the board of directors to achieve ambitious organizational goals.

“Kevin has a proven track record of success throughout his career at some of the most well-respected institutions in sports and finance. He brings a wealth of experience that will be a tremendous asset to our organization,” said Sherr. “This is an exciting time for the USTA as we are implementing growth strategies that will help to grow the game at both the grassroots and professional levels. Kevin’s insight and skill will be invaluable moving forward. In addition, his extensive work in collaboration with the 32 NFL clubs on a variety of matters will be hugely beneficial as we continue to elevate our coordination with, and support of, the 17 USTA Sections. We are incredibly excited to have Kevin join the USTA and I look forward to having him as a part of our leadership team.”

“I am thrilled to have the opportunity to be a strategic partner to Lew, the leadership team, and board of directors and contribute to growing the great game of tennis, enhancing the organization, and optimizing the US Open, one of the finest sporting events in the world,” said Flaherty.  “I am very excited to be a part of a mission-driven organization that can have a positive impact on so many players and communities and look forward to working closely with the sections to help them achieve their goals.” 

Flaherty comes to the USTA after previously serving as the Senior Vice President of Club Finance at the National Football League (NFL). In that role, he led the team responsible for the financial analysis used to inform ownership on the overall League economic model and inform decision-making in areas including club financial policy development, stadium projects, stadium financing programs, ownership transactions, debt policy and issuance, revenue sharing, pension plan management, and other strategic initiatives.

Prior to his 15 years at the NFL, Flaherty held positions at numerous globally renowned entities including GE Capital, Credit Suisse, Goldman Sachs and PaineWebber. He holds a Bachelor of Science from Yale University and is a CFA charterholder.