This is tennis

This Is Tennis: ATP Unveils Compelling New Campaign For 2024 Season

LONDON, January 9, 2024 (ATP Press Release) New season, new era, new attitude. The ATP proudly presents its new global brand campaign for the 2024 ATP Tour season, created in collaboration with award-winning creative agency MATTA. Launched under the punchy […]

ATP Launches Major Global Campaign ‘This Is Tennis’

LONDON, December 9, 2020 (ATP Press Release) The ATP today launches its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of […]