LONDON, July 22, 2025 (Media Release)

The 138th edition of The Championships concluded with 746 matches played and 1,250 hours of tennis on the lawns of SW19. There were an array of milestones met, including more than 4 billion impressions on social media, and the largest attendance in Wimbledon history, with 548,770 guests passing through the gates across the Fortnight and new record attendances on Days 9, 11 and 12.  

In line with unprecedented demand for tickets through the Public Ballot, there was significant interest in on-the-day tickets via the Queue. Tens of thousands of guests purchased tickets on the day, with a Grounds Pass costing just £30 across the first eight days of play.

This incredible demand translated into significant economic benefits for the local community, the capital and the nation more broadly. Wimbledon is the most valuable annual sporting event to the UK economy. The UK-wide economic activity supported by the event in 2024 was estimated at £434 million, of which some £279 million was estimated to have occurred in London.

In the UK, the BBC’s coverage of Wimbledon was streamed more than 69.3 million times on iPlayer, BBC Sport website & the BBC Sport app (up from 50.1 million in 2024), yielding a total of 267 million audience hours for The Championships.

Sky Italia registered its best Wimbledon viewing figures ever, with a combined peak audience of 7.6 million (43.3% share) watching Jannik Sinner clinch the gentlemen’s singles title on TV8 & Sky Sports.

In the US, ESPN had its most watched coverage of The Championships since 2019, with the ladies’ semi-finals being the most viewed since 2015, and the finals overall up 19% on 2024.

The Hill in New York returned for a fourth year for the finals weekend under Brooklyn Bridge. The three-day event drew an attendance of over 10,000 people (which is +48% increase on 2024).

There were 5,844 content posts (+9% year on year) on Wimbledon social channels throughout the grass court season, including The Championships. These generated 4.7 billion impressions (+61% year on year), with 144 million engagements (+26% year on year) and 2.7 billion video views (+71% year on year).

Wimbledon’s social media audience grew by 2.3 million and now stands at 23.5 million in total (+12% year on year).

The highest ever in-store and online sales were made at the Wimbledon Shop with 666,546 items purchased across the Fortnight. Over 100,000 baseball caps were sold during this time and nearly 25,000 used tennis balls sold, benefitting the Wimbledon Foundation.

The Wimbledon Foundation, the official charity of the All England Club and The Championships, had another successful year and announced British players, Katie Boulter and Jack Draper, as their first Champions. The Foundation welcomed more than 600 guests from 89 charity partners and raised £195,000 through the proceeds of the Ticket Resale scheme, supported by Barclays.

Please read on for more facts and figures from The Championships 2025:

Attendance 

• This year’s Championships saw a record attendance of 548,770 across the Fortnight, with daily record attendances on Days 9, 11 and 12.

Broadcast 

• Global appetite for Wimbledon remains strong, with media rights agreements covering over 200 territories.
• BBC’s coverage of Wimbledon was streamed more than 69.3 million times in the UK on BBC iPlayer, BBC Sport website & the BBC Sport app (up from 50.1 million in 2024), yielding a total of 267 million audience hours for The Championships.
• The gentlemen’s singles final had a peak TV and online audience of 8.8 million, with nearly all – 8.3 million – watching on BBC One.
• 4.1 million tuned into BBC One to watch Iga Swiatek win her first ladies’ singles title with a commanding victory over Amanda Anisimova.
• In the US, ESPN had its most watched coverage of The Championships since 2019, with the ladies’ singles semi-finals being the most viewed since 2015, and the finals overall up 19% on 2024.
• Sky Italia registered its best Wimbledon viewing figures ever, with a combined peak audience of 7.6 million (43.3% share) watching Sinner win the title on TV8 & Sky Sports.
• In Poland, Polsat enjoyed a peak audience of 3.96 million (36.33% share) with Iga Swiatek in the final. Last year’s audience was 505,000.

Champions

• The full list of Champions can be found here. Congratulations to all our Wimbledon Champions for 2025.

Community & Learning

• We were delighted to bring the excitement of The Championships to the doorstep of Merton residents again with free outdoor screenings at Canons House, Morden Park and Wandle Park.
• The Club’s Learning Programme, supported by Barclays, increased its presence at the Qualifying Competition by setting aside 100 tickets for families, as well as welcoming six local schools and nearly 500 school children.
• Across the Fortnight the Learning Programme hosted assemblies in 17 local primary and secondary schools, teaching 5,000 pupils about the people that make Wimbledon come to life each year.
• The Family Ballot returned for a third year, welcoming 500 guests who could buy up to five tickets for No.1 Court.
• The Learning Programme hosted a Tennis Trailblazers workshop for local secondary students from Saint Cecilia’s School in Southfields, celebrating the enduring legacy of Billie Jean King, who came and spoke to the students about social change and making a difference, and fellow trailblazer Arthur Ashe, on the 50th anniversary of their singles titles wins. You can see a film of the workshop here.
• The Learning Programme partnered with the International Tennis Hall of Fame to deliver the ‘Be Legendary’ initiative, with local children enjoying a three-day experience including the opportunity to play on-court at Roehampton with legends including Maria Sharapova and the Bryan Brothers.
• The Learning Programme’s Young Reporter content, featuring Priya-Rose Brookwell, returned for a second year, with the tennis stars being asked some tricky and quirky questions in an effort to engage younger fans with Wimbledon. Current views across all social media platforms are close to 8 million, with three episodes in total generated: Episode 1, Episode 2, Episode 3.
• Our support for refugees and those displaced by conflicts continued for a third year, with 1,000 refugees enjoying a day at The Championships.

Digital & Social Media

• Content posted on Wimbledon channels throughout the grass court season and The Championships received 4.7 billion impressions (+61% year on year), 144 million engagements (+26% year on year) and 2.7 billion video views (+71% year on year).
• Wimbledon’s social media audience grew by 2.3 million to now stand at 23.5 million in total (+12% year on year).
• The Wimbledon experience in Roblox has seen over 6 million sessions so far in 2025, and over 25 million sessions since launch.
• Over 300,000 players in total took part in Wimbledon eChamps, presented by American Express, with the live finals held on Friday 18 and Saturday 19 July to crown the winners in tournaments on Tennis Clash and Topspin2k25.
• Engagement overseas also saw significant growth. For example, unique reach for Wimbledon’s owned and operated digital channels grew in India by +50% year on year.
• Visits to Wimbledon.com and the official Wimbledon apps increased by over 20%. Users spent a total of over 530 million minutes on Wimbledon digital platforms during the grass court season.
• There was a 39% growth in those registered to myWIMBLEDON in the past year.
• Over 1 million Apple users downloaded the Wimbledon App, a record number with an average review score of over 4.9 stars.

Environmental Sustainability

• Players’ environmental knowledge was tested as they took part in an environment positive quiz, talking about their own journey towards being an environment positive champion. The full video can be viewed here.
• The Aorangi Player Pavilion was fossil-fuel free for the first time following a building retrofit to completely remove gas. It also benefits from new roof-top solar thermal tubes funded by Barclays.
• 30 of the 42 permanent kitchens on site are now gas-free.
• 1,200 tennis balls were used to produce beautiful and functional acoustic panels for The Cavendish restaurant.
• Menus around the Grounds showed carbon weightings on a scale from A (very low) to E (very high) to help highlight the emissions intensity of food served to all guests.
• Strawberries served in Notpla’s Earthshot Prize-winning packaging, which uses seaweed to create completely biodegradable and plastic-free food containers, accompanied this year by a new spoon produced using seaweed.
• Our commitment to nature remains strong with the new “Flying Food Court”, a popular attraction for pollinators visiting the newly planted area by the Aorangi Practice Courts.

Match Stats

• There were 746 matches played across The Championships 2025, totalling 1,250 hours of tennis.
• 6,365 aces were served during The Championships.
• A new Championships record was set by Giovanni Mpetshi Perricard for the fastest serve, at a speed of 153mph.
• Swiatek vs. Anisimova was the first ladies’ singles final to finish 6-0 6-0 since 1911, when D.K. Lambert Chambers (BRI) was beaten by P.D.H. Boothby (BRI).
• 2025 saw three Italian players reach the fourth round in the gentlemen’s singles (Sinner, Sonego and Cobolli) – the most in Wimbledon history. Sinner’s victory is also the first time an Italian has won the gentlemen’s singles final.
• Wimbledon 2025 saw the most seeded players ever out in the first round across both the gentlemen’s and ladies’ singles (23).
• In reaching 100 match wins at Wimbledon in his round four match, Novak Djokovic has now covered a distance equivalent to more than four marathons on court at Wimbledon (over 179,887 metres).

Official Partners 

• American Express, in partnership with the All England Club and Action Audio, continued to test and scale the live tennis audio experience for blind and visually impaired fans. The co-designers from 2024 were invited back to test the technology which included a series of sound cues demonstrating which player hit the ball and shot type with the aim of making live tennis more accessible.
• Babolat celebrated their 150 year brand heritage and strung 6,565 rackets over the Fortnight, a new record for The Championships.
• Barclays funded the Aorangi Solar project where 130 of Naked Energy’s solar thermal tubes were installed on the roof of the Aorangi Pavilion, heating the players’ water system using solar power.
• Emirates welcomed back Sue Barker in a new role of ‘The Perfectionist’, ensuring the Grounds were Championships ready. The Championing Nature initiative was launched pre-Championships, supporting four Wildlife Trusts across the country to create positive impact in communities across the UK.
• Evian, with the All England Club, continued our joint commitment to encourage spectators and players to join the refill and reuse movement to reduce plastic packaging waste. Spectators refilled with evian from evian refill stations located around the Grounds, and evian also introduced a new bottle that was refillable, reusable and recyclable – a unique innovation specifically designed for refill at The Championships.
• IBM, in collaboration with the All England Club, introduced the Match Chat feature, offering an interactive way to explore match statistics and player insights. Match Chat engaged approximately 500,000 users, generating over 5 million total actions (including prompts and freeform natural language questions).
• Keith Prowse introduced fresh innovation to their award-winning premium experience portfolio, refreshing the interior and exterior of The Lawn and Rosewater Pavilion and reconfiguring The Treehouse. The inaugural ‘HerStory’ at Wimbledon, a female-designed celebration of women in sport and business, featured an insights session with Sally Bolton OBE, Laura Robson, chef Emily Roux, and Chemmy Alcott OLY.
• Lavazza celebrated 15 years of partnership and introduced their signature serve in recognition of this, giving the Official Coffee of Wimbledon a green and purple twist.
• Ralph Lauren celebrated 20 years of partnership with Wimbledon with a bespoke campaign, ‘Tailored for Wimbledon’ featuring our Ball Boys and Girls alongside Joanna Lumley.
• Range Rover: Celebrated 55 years of the Range Rover brand with their storytelling activation at Aorangi as well as content centred around celebrating those involved in the planning and delivery of The Championships.
• Rolex had a memorable Championships, with their testimonies, Iga Swiatek and Jannik Sinner, claiming their first ladies’ and gentlemen’s singles titles. Rolex also hosted high-profile guests from sport, cinema, and music, and produced exclusive content featuring tennis legend Pat Rafter, golf stars Ludvig Åberg and Tom Detry, and British racing driver Jamie Chadwick.
• Stella Artois: Global campaign around celebrating the 145 years of the white attire at The Championships, which saw limited edition cans produced, OOH campaigns and social media content featuring David Beckham, Maria Sharapova and Andre Agassi.
• Vodafone believes connectivity is essential and everyone should have access to the opportunities it brings. Through launching the Rally Tally challenge, the Nation’s Network has pledged up to 25,000 donated connections, matched to the average rallies recorded by IBM across the show courts.

Retail 

• Strawberries have long been synonymous with a day at The Championships, and this year saw the introduction of Pip the Strawberry into the Wimbledon family – Pip’s story can be viewed here. Elsewhere, the Wimbledon Shop had some record-breaking figures in 2025, including:
  • 669,546            Items (record)
  • 103,405            Baseball Caps (record)
  • 71,925              Wimbledon Collection clothing
  • 53,409              Towels
  • 40,847              Socks & Sweatbands
  • 24,595              Used Tennis Balls
  • 13,436              Umbrellas

The Hill in New York 

• The Hill in New York capped off a fortnight of Wimbledon activations engaging audiences in New York and across the US. The Hill in New York returned for a fourth year for finals weekend under Brooklyn Bridge. The three-day event drew an attendance of over 10,000 (which is +48% increase v 2024)
• US media interest increased +41% in terms of volume of media coverage, and earned media reach from US activations increased +264% (to 1.9 billion impressions).
• The Hill in New York launched on the Friday night with a special, free concert presented by American Express, featuring headliner and critically acclaimed singer-songwriter Rita Ora, and multi-platinum singer-songwriter Ashe as the support act.
• In addition to American Express, a further seven partners activated across the weekend including Babolat, Evian, IBM, Lanson, Lavazza, Pimms and Ralph Lauren.

Wimbledon Foundation 

• Funds raised to support the Wimbledon Foundation
• More than £195,000 was raised from the Ticket Resale scheme, supported by Barclays. The money supports a variety of causes including small charities helping to meet social needs and local homelessness charities.
• More than £114,000 was raised through the Foundation’s Reusable Cup Scheme, where guests can donate their £1 cup deposit to the Wimbledon Foundation. This funding supports local initiatives including food redistribution charities.
• More than £41,000 was raised via the sale of used Championships balls.

Coin Toss

• This year, the Wimbledon Foundation invited four charities to nominate the following inspirational young people to perform the coin toss during finals weekend:
• Lydia Lowe, 8, performed the coin toss at the ladies’ wheelchair singles final representing Dan Maskell Tennis Trust, a charity supporting people with disabilities who play tennis by providing them with specialist equipment and grants.
• Sophie Kneen, 12, performed the coin toss at the ladies’ singles final representing AFC Wimbledon Foundation. Sophie is part of their Women and Girls Inclusion Project, which is being funded by the Wimbledon Foundation over three years and aims to increase female participation levels and help more women and girls into coaching and leadership roles in sport.
• Temi Johnson, 28, performed the coin toss at the gentlemen’s wheelchair singles final representing Disability Sport Coach, a charity which helps children and adults living with disabilities to take part in sport.
• Ambrose Caldecott, 11, performed the coin toss at the gentlemen’s singles final representing the Junction Elite Project, a Wandsworth-based charity dedicated to providing developmental sporting experiences to young people.

Activity during The Championships

• Katie Boulter and Jack Draper were announced as the first official Wimbledon Foundation Champions. They met the four young people who performed the Coin Toss ceremonies during finals weekend.
• HRH The Princess of Wales met the coin toss nominees and two individuals from the Foundation’s “Work at Wimbledon” scheme, whereby the Foundation and the All England Club’s HR team worked with local charity partners to support people to access employment during The Championships. This year, there were 95 new job offers from the scheme and 48 returners, totalling 143 employees.
• Over 7,000 messages of inspiration were written by guests on tennis balls which will be sent to young participants of the Wimbledon Foundation’s Set for Success programme, in partnership with Barclays and delivered by Youth Sport Trust.
• The Foundation welcomed over 600 guests from 89 charity partners.

Wimbledon Lawn Tennis Museum 

• The Heritage team welcomed nearly 36,000 guests to the Museum during the Fortnight.
• Of these, almost 5,000 people took the opportunity to visit the Library, where over 60 research enquires were responded to.
• There were more than 150 donations made to the Museum’s collection from The Championships including outfits worn in the finals by the Singles Champions.
• The team curated and updated 35 heritage displays across the site, using over 350 items from the collections. New displays included the No.1 Court walk-on and the Indoor Tennis Centre player arrival.
• The Championships photography team captured 37,750 photographs during the three weeks.
• The engraving team engraved 84 trophies and salvers.
• Bookings for the Wimbledon Lawn Tennis Museum & Tour can be made on wimbledon.com.